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Practical guides to AI advertising and PPC

Clear explanations of how AI advertising, PPC automation and the major ad platforms work, including where automation helps and where it needs limits.

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AI advertising

What is an AI advertising platform?What the category covers, what AI does well in advertising, and its limits. The best AI advertising tools for small businessesWhich kinds of AI ad tools exist, what they’re good at, and how to choose. AdCreative.ai alternativesSix alternatives, sorted by the job you need done.

Creating ads

How to create Facebook and Instagram ads with AIFrom brief to launch: objectives, formats, placements and what to check. AI ads for e-commerceProduct imagery, copy, catalog ads and seasonal campaigns with AI. How to research competitor adsFree ad libraries, what to look for, and turning it into a brief. How to test ad creativesWhat to test first, how to read results, and when creative wears out. Ad character limits (with a free counter)Google, Meta, TikTok and Pinterest text limits, checked against each platform’s docs.

TikTok and Pinterest

TikTok ads for small businessBudgets, video specs, the TikTok Pixel and a first campaign plan. Pinterest ads for small businessWhen Pinterest fits, what to set up, and a first campaign plan.

PPC automation

What is PPC automation?The types of PPC automation, rule-based vs AI, and the risks to manage. How to automate Google Ads safelyA checklist for Google Ads automation that doesn’t surprise you.

Meta Ads

Meta Pixel vs Conversions APIBrowser vs server tracking, deduplication, and why to use both.

Cross-platform advertising

Google Ads vs Meta AdsSearch intent vs discovery: how the two platforms differ and when to use each. How to manage multiple ad platformsShared briefs, naming and UTMs, honest reporting and budget decisions.

OrivenAI solutions

PPC automation softwareRules that pause, resume, adjust budgets or ask first, on Google Ads and Meta Ads. Cross-platform ad managementOne brief, adapted per platform, launched and followed from one workspace. PricingFree, Starter, Creator and Professional plans.

From the OrivenAI blog

What you can do with OrivenAIA walkthrough of Control Center, Research, Create, Launch, Campaigns and Automations. Why we built OrivenAIThe problem we saw, and the principles behind the product. OrivenAI is now liveWhat OrivenAI is, what it does today, and how to get started.

About OrivenAI

What is OrivenAI?

OrivenAI is an AI advertising platform that helps businesses research their market, create image and video ads, launch campaigns on Google Ads, Meta Ads, TikTok Ads and Pinterest Ads, and automate routine campaign decisions with rules they control.

How does OrivenAI work?

You describe your business once in Control Center. In Create, you write a short brief and choose a platform; OrivenAI builds a campaign in that platform’s structure, with ad copy, targeting and image or video creative. Launch shows whether each draft is ready and publishes it to your own ad account when you choose. Campaigns tracks results, and Automations can schedule campaigns and apply rules you set.

Who is OrivenAI designed for?

Small businesses, founders and marketers who run ads on Google, Meta, TikTok or Pinterest and want to research, create, launch and follow campaigns in one place, without stitching together separate tools.

Can OrivenAI create image and video ads?

Yes. Create generates image ads and video ads in each platform’s formats. A complete image ad uses 100 credits and a video ad 225 credits.

Which ad platforms does OrivenAI support?

Google Ads (Search, Performance Max and Demand Gen), Meta Ads (Facebook and Instagram), TikTok Ads and Pinterest Ads. Campaigns are created and published through each platform’s official API. Automations work with campaigns in your connected ad accounts; what they can change depends on the platform and how the campaign is set up.

Does OrivenAI have a free plan?

Yes. The Free plan includes Control Center, Create, Launch and Campaigns, with 10 credits a day that reset daily and one campaign build a day. Starter (€9.95/month) adds Research and Automations with 1,000 credits a month; Creator (€19.95) adds Oriven Chat and in-app notifications; Professional (€34.95) adds Priority Support and a Weekly AI Performance Report by email (coming soon).

Is OrivenAI related to other companies named “Oriven”?

OrivenAI is the AI advertising platform at orivenai.com, operated from the Netherlands (KVK 42039993). It isn’t affiliated with other businesses that use the name Oriven.

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