Everything you create lands here as a draft. Launch checks each one against what the platform needs, shows what blocks it, and publishes when you are ready.
Drafts from Create are grouped by platform with their readiness: ready, ready with warnings, or blocked, and why. Nothing goes live until you launch it.
Each campaign is reviewed the way its platform expects it: structure, creative, destination and budget.
Launch is the step between a draft and a live campaign. It shows what each platform will receive, flags what’s missing, and creates the campaign through the platform’s official API, paused.

No. Campaigns are always created paused. Nothing spends until you activate the campaign in the ad platform.
Launch prevents a second publish of the same campaign while one is in progress.
Google Search, Performance Max and Demand Gen; Meta image ads; TikTok video ads for traffic and awareness; Pinterest image and video Pins.
Related guidesManaging multiple ad platformsMeta Pixel vs Conversions APIGoogle Ads vs Meta Ads
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