Solution 02 · Research first
Know your market before you spend on it
Most ads are written from a hunch. OrivenAI Research investigates your market, competitors and audience first, and tells you how well each finding is supported, so your plan and your ads start from evidence rather than guesswork.
Research is included in every plan. A report costs 90 credits.
The problem: ads built on assumptions
When there is no time to look at the market, an ad is built on what you assume your customers want and what you think competitors say. Sometimes that works. Often the budget is spent before anyone learns the assumption was wrong. Desk research helps, but it takes hours, and the notes rarely make it into the ad itself.
How OrivenAI helps
Research→Insights (in Research)→Marketing Plan→Create
Ask the question you actually have
Choose market, competitor, audience or opportunity research, and ask in your own words, for example “How do premium coffee roasters advertise in Amsterdam?”.
Specific to your business
Research uses your business profile and website, and anything you attach, so findings fit your market rather than a generic one.
How sure each finding is
Reports show the sources that were read, how confident each finding is, and the limits and assumptions behind it, so you can tell what is established from what is worth testing.
A library you can come back to
Every report is saved. Reopen, rename or delete it later. Today this library is part of the Research page, not a page of its own.
From research to your next ad
Ask
Pick a research type and write your question in Research. You can leave the page while it runs; the job keeps going and lands in your library.
Read what is supported
Separate the well-supported findings from the ideas to test.
Plan
Turn what you learned into an item in the Marketing Plan in Control Center: what to advertise, when, where and with what budget.
Create
Build the ad in Create from your plan and business context, then check and publish it in Launch.
When it helps most
Entering a new market
Market research on demand, trends and the competitive landscape before the first campaign.
Repositioning against competitors
Competitor research on how others position themselves, price and communicate, and where the gaps are.
Writing for a new audience
Audience research on needs, problems, motives and objections, to shape the message before the creative.
What Research doesn’t do
Research reads public pages and the context you give it; it doesn’t guarantee that a finding is correct, and it says so. It doesn’t pull ads from platform ad libraries or show how competitors’ ads perform: it points you to the official libraries so you can look yourself. Choosing what to act on stays with you.
Frequently asked questions
Is every research finding verified?
No, and the report doesn’t pretend it is. Each finding is marked by how well it is supported and comes with the sources read, its limits and its assumptions.
Where are my research reports kept?
In your research library on the Research page, which we call Insights. You can reopen, rename or delete reports there.
Is Research included in every plan?
Yes. OrivenAI has no free plan, and every paid plan includes Research. A report costs 90 credits.