Solution 04 · Ads and campaigns
From a finished ad to a campaign you can follow
Making an ad is half the job. It still has to meet each platform’s requirements, get published to the right account, and be followed once it runs. OrivenAI splits that into two clear steps: Launch gets ads out, Campaigns follows what is running.
Create, Launch and Campaigns are included in every plan. An image ad costs 120 credits, a video ad 245.
The problem: four ad managers, four rulebooks
Every platform has its own formats, required fields and review rules. An ad that is ready for Meta may be missing a landing page for Google or the right aspect ratio for TikTok, and you find out only after the upload fails. Once campaigns run, their results are spread across four dashboards with different names for the same numbers.
How OrivenAI handles it
Create→Launch · Ad Studio→Campaigns
Ads made for the platform
Image and video ads for Google, Meta, TikTok and Pinterest. Options a platform doesn’t support are shown disabled, with the reason, before anything is generated.
Checked before it’s published
Each draft is marked ready, check warnings, blocked or failed, with what blocks it: account, budget, targeting, tracking or creative.
Created paused
Publishing goes through each platform’s official API and creates the campaign paused, so you decide when it starts spending.
One view of every campaign
Spend, clicks, CTR, CPA and ROAS by platform and campaign, date ranges, and pause or resume on Google Ads, Meta Ads and Pinterest Ads.
Launch and Campaigns: who does what
| Launch | Campaigns | |
|---|---|---|
| Job | Getting ads out | Following what’s running |
| Page | Ad Studio (called Launch in the app) | Campaign Overview |
| You see | Drafts and their readiness | Results by platform and campaign, trends, Campaign Replay |
| You do | Fix what blocks a draft, then publish | Compare campaigns; pause or resume where the platform allows it |
A campaign’s setup (structure, targeting, budget and ads) is reviewed and adjusted in the campaign workspace you open from Launch. A Campaign Builder page inside Campaigns is in development.
When it helps most
Publishing to a platform you don’t know well
Launch shows what TikTok or Pinterest needs before you publish, instead of after a failed upload.
Running on several platforms at once
Follow Google, Meta, TikTok and Pinterest campaigns side by side in Campaigns.
Keeping control of spend
Everything is created paused; nothing spends until you switch it on.
What it doesn’t do
OrivenAI doesn’t switch campaigns on for you, and publishing needs a connected ad account. Some platform-side steps, like a platform’s own account verification, still happen on that platform. Campaigns shows the figures each platform reports; it doesn’t edit every platform-level setting, and bidding and delivery stay with each platform.
Frequently asked questions
Are campaigns started automatically after publishing?
No. Campaigns published from Launch are created paused. You switch them on when you’re ready.
Which platforms can I publish to?
Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads and Pinterest Ads, through each platform’s official API, once the ad account is connected.
What is the difference between Launch and Campaigns?
Launch gets ads out: it checks drafts and publishes them. Campaigns follows what is running: results, trends and, where the platform allows it, pause and resume.