Solution 03 · Plan to content
Make the ads you planned, not the ads you had time for
Plans written in a spreadsheet drift away from the ads that actually get made. In OrivenAI the Marketing Plan sits in Control Center, and each plan becomes a brief that prefills Create, so content starts from what you decided.
Control Center and Create are included in every plan.
The problem: the plan and the content never meet
A good plan says what to promote, to whom, on which platform and with what budget. Then the week gets busy, and the ad is made from whatever is in front of you. The plan stays in a document, the budget is guessed again, and campaign names follow no pattern, which makes the results hard to compare later.
How OrivenAI connects plan and content
Marketing Plan→Brief→Create→Launch
What, when, where and how much
In the Marketing Plan you set what to advertise next, when, on which platforms, with what budget and for which goal and audience.
A monthly budget plan
See what is planned this month against your budget before you create anything.
A plan becomes a brief
When a plan is ready, it becomes a brief, and the brief prefills Create with what you planned, so you start from your decisions instead of a blank form.
Naming and UTM templates
Templates for campaign names and UTM tags keep campaigns consistent, so results stay comparable.
How a plan moves
Planned
Add the idea to the Marketing Plan in Control Center, with its timing, platforms, budget, goal and audience.
Briefed
Turn it into a brief. Nothing is generated yet, and nothing costs credits.
In progress
Open the brief in Create, review the prefilled steps, choose an image or video format and create the ad.
When it helps most
Seasonal campaigns
Plan the spring menu or the holiday offer weeks ahead, then create from the plan when the time comes.
Working to a monthly budget
Spread a fixed budget across platforms and campaigns before committing to creative.
More than one person making ads
A shared brief and naming templates keep everyone’s work consistent.
What it doesn’t do
A plan doesn’t turn itself into finished ads: the brief prefills Create, and you review every step before anything is generated. Planning never publishes anything. A Progress page that tracks your marketing over time is still in development; today, results over time are in Campaigns and the Dashboard shows what needs you.
Frequently asked questions
Does a plan create ads automatically?
No. A plan becomes a brief that prefills Create. You review the steps and choose to create the ad; credits are only used when something is generated.
Where is the Marketing Plan?
In Control Center, next to the Dashboard. It’s included in every plan.
Can I track progress against the plan?
Each plan has a status from planned to completed. A dedicated Progress page is in development; today, campaign results are in Campaigns.